As an aging brand dating all the way back to 1892, Chamberlain Lotion was looking to revitalize and branch into new demographics. The then-current product lines all embodied "Grandma" - from look to smell to most of the customer base. The goal was to carefully craft a new product line without risking alienating longtime users.

I led the design and development of all creative for a website overhaul, R&D for three new products in the newly created Modern product line, as well as the branding, packaging design, photography, and video production associated. With these new products, and a vintage-inspired facelift, Chamberlain Lotion was poised to bridge the generational gap.

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