As an aging brand dating back to 1892, Chamberlain Lotion sought to revitalize and branch into new demographics. The aim was to carefully craft a new product line - from design to fragrance - without alienating longtime users of the products.

I led the design and development of all creative for a website overhaul, R&D for three new products in the new Modern product line, as well as the branding, packaging design, photography, and video production associated. With these new products and a vintage-inspired facelift, Chamberlain Lotion was poised to bridge the generational gap.

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